Who: Zimmer Biomet
What: Custom content development and choreography for large-scale motorized LED array
Where: AAOS (American Association of Orthopaedic Surgeons) Conference
To announce the Zimmer Biomet merger at the annual AAOS conference, VARIPIX developed a dynamic content package including a new brand anthem and a number of product-focused vignettes. The AV set-up included a large, motor controlled curved main screen which could separate into multiple configurations. A separate LED feature ring displayed complementary content in sync with the main array. Environmental lighting was also tied to content for a fully immersive experience.
2D / 3D design, animation, compositing, editorial, music and sound design.